The internet is an ever-evolving, always-changing landscape. What worked yesterday may not work today. Likewise, what will work tomorrow may not have any relevance now. The same is true for marketing strategies and tactics. Old methods are phased out in favor of new ones that deliver better results more quickly or cost less to implement. Influencer marketing is one such strategy that has taken the world by storm recently. Learn why it’s important for SEO!
What is Influencer Marketing?
Influencer Marketing is using key leaders in their industries to promote your brand. It used to be traditional marketing where brands would pay millions of dollars to run ads on television or radio, buy billboard space, or print magazine ads to get the word out about their products. But in the age where consumers are inundated with advertisements everywhere they go, this is no longer effective.
For one thing, these ads are typically ignored by consumers who have grown accustomed to being marketed to. They have learned to tune out promotional messages, especially if they are not receiving anything immediate or tangible in return for their attention. Influencer Marketing, on the other hand, takes the opposite approach. It doesn’t scream for the audience’s attention. Instead, it says, “Hey, here’s something you might be interested in that can benefit you.”
So instead of blasting consumers with promotional messages out of the blue, Influencer Marketing identifies key leaders in the industry and provides them with free products or services so they can try them out firsthand. It then turns these leaders into brand advocates who promote the product or service to their audiences.
Approaching these key leaders on your own may not be easy. You can hire hire SEO service in Dallas to help you out. SEO companies mostly have relationships with these leaders and can help identify the right one for your business.
The Benefits of Influencer Marketing for SEO
One of the benefits of using influencer marketing for SEO is that it builds trust. When someone influential talks about a product or service, people tend to trust their opinion more than they would an ad. In fact, studies have shown that these influencers are more influential than advertisements.
Another benefit of influencer marketing for SEO is that it builds relationships. Established influencers have large, loyal audiences who trust their opinions and watch their blogs or follow them on social media because they provide valuable content that educates, entertains or inspires. So when an influencer recommends a product and talks about it on their blog or social media, these people listen.
How Can I Use Influencer Marketing for SEO?
There are many ways to use influencer marketing as an SEO strategy: Find key leaders in your industry and send them products to try if they agree to write a review on their blog or social media platforms.
- Partner with an influencer marketing agency to identify and work with key leaders in your industry.
- Host a contest or giveaway that encourages people to enter by tagging an influencer in the post.
- Set up a social media takeover where an influencer takes over your account for a day and promotes your product or service.
- Develop a paid influencer marketing program where you work with key leaders to promote your brand in exchange for a fee.
Influencer marketing is a powerful tool for SEO. It builds relationships and influences the influencers who in turn influence their networks of followers to take action. Now that you know what it is and how to get involved, consider using this strategy to get ahead of your competition!